For partners, venues and press
SOMA Brand Guidelines
Use these files and words when you make material that features SOMA. Use the files as they are, describe SOMA in the words on this page, and email us before you publish anything co-branded.
The kit holds the logo, the five cans, two lineup images, the two typefaces with their licences, and the brand colours. Updated 15 October 2026.
The logo
The SOMA logo is the word SOMA, set in Unbounded Black and supplied as outlines, so it looks the same everywhere without the font. Each version comes as SVG for print and PNG for screens.
- Use the files as supplied. Do not retype the word, stretch it, outline it, add a shadow or change its colours.
- Use a dark logo on light backgrounds and the cream logo on dark ones. On a busy photograph, use a tiled version.
- Leave clear space around the logo at least as tall as the letter O.
- On screen, keep the logo at least 160 pixels wide.
- Next to your own logo, give both the same visual weight, and keep a clear gap between them.
Colours
Five colours make up the brand. Green leads, and volt is the highlight.
- SOMA Green
#0F4C3A
The main brand colour: backgrounds, the wordmark and headings.
- Volt
#C6FF00
Highlights and buttons. Use it on green or dark backgrounds, not on white.
- Ember
#FF5A36
A second accent, in small amounts.
- Cream
#F7F6F3
Light backgrounds.
- Ink
#1A1A1A
Text on light backgrounds.
Typefaces
Two free typefaces, both included in the kit with their SIL Open Font Licences.
- Unbounded, Black (900)
- For short headlines in capitals, the way the wordmark is set. Keep it to a few words.
- Space Grotesk
- For sentences, captions and labels. Regular or Medium for text, Bold for labels.
The cans
The five SOMA cans as transparent PNG artwork, 1200 by 3060 pixels. They are artwork, not photographs of finished stock.
Sundowner
Crisp Lager
PNG
Juice Riot
Juicy IPA
PNG
Sunday Wit
Belgian Wit
PNG
Dark Arts
Roasty Stout
PNG
Dark Arts Espresso
Caffeinated Coffee Stout
PNG
All five cans on green
PNG, 2400 × 1260
All five cans on cream
PNG, 2400 × 1260
- Use the cans as supplied. Do not recolour them, redraw or change any words on them, or invent the back of a can.
- Scale them in proportion, and keep the <0.5% ABV badge visible.
- When you show the range, show all five beers.
- Put this line beside any product image: Non-alcoholic · <0.5% ABV · 18+.
- If you place a can into a scene, match its light, angle and shadow, and do not present the scene as a real customer or a real production line.
How to describe SOMA
Use these descriptions as they are, or shorten them without changing the facts.
Short description
SOMA is a non-alcoholic craft beer brand founded in Bangalore, India. It makes five beers, all under 0.5% ABV. SOMA is taking pre-orders: production starts after December 2026, and nothing ships before then.
Standard description
SOMA is a non-alcoholic craft beer brand founded in Bangalore, India, by Abhinav Ramesh. Its five beers are Sundowner, a crisp lager; Juice Riot, a juicy IPA; Sunday Wit, a Belgian wit; Dark Arts, a roasty stout; and Dark Arts Espresso, a caffeinated coffee stout. Every SOMA beer is fermented with a maltose-negative yeast and stays under 0.5% ABV. SOMA is taking pre-orders: production starts after December 2026, and nothing ships before then.
The beers
- Sundowner · Crisp Lager
- Juice Riot · Juicy IPA
- Sunday Wit · Belgian Wit
- Dark Arts · Roasty Stout
- Dark Arts Espresso · Caffeinated Coffee Stout
Say
- Non-alcoholic craft beer
- This is what SOMA is.
- Under 0.5% ABV
- The exact figure. Use it with any product image.
- Founded in Bangalore, India
- Where the company started.
- Pre-order now; production starts after December 2026
- Nothing ships before then.
- For adults aged 18 and over
- SOMA is sold as an adult drink.
Do not say
- Alcohol-free, zero alcohol, 0.0% or no alcohol
- SOMA is under 0.5% ABV. That is a trace, not zero.
- Brewery, brewed in a named place, made in a named place, or local
- Say where the company was founded, never where the beer is made.
- Health, fitness, recovery or weight claims, such as healthy or hydrating
- SOMA makes no health claims.
- Anything that pairs SOMA with driving
- Drink-driving law measures alcohol in the blood, and SOMA contains a trace.
- Halal, or suitable for any religious practice
- SOMA is not halal-certified. That judgement belongs to the reader.
- Available now, in stock, or a delivery date
- Production starts after December 2026.
- Firsts, rankings or comparisons with other named brands
- SOMA does not compare itself with other brands.
- Anything aimed at people under 18
- SOMA is for adults.
Before you publish
These files are for describing SOMA accurately in your own material. For a co-branded product, merchandise, an event, or anything that suggests SOMA endorses you, email getsoma.store@gmail.com first. Downloading the kit does not make you a SOMA partner.
Credit product images to SOMA. For press questions and interviews, see the press page.