SOMA: APPROVED DESCRIPTIONS FOR PARTNERS
Updated 2026-10-15. The full guidelines are at https://getsoma.store/brand

SHORT DESCRIPTION
SOMA is a non-alcoholic craft beer brand founded in Bangalore, India. It makes five beers, all under 0.5% ABV. SOMA is taking pre-orders: production starts after December 2026, and nothing ships before then.

STANDARD DESCRIPTION
SOMA is a non-alcoholic craft beer brand founded in Bangalore, India, by Abhinav Ramesh. Its five beers are Sundowner, a crisp lager; Juice Riot, a juicy IPA; Sunday Wit, a Belgian wit; Dark Arts, a roasty stout; and Dark Arts Espresso, a caffeinated coffee stout. Every SOMA beer is fermented with a maltose-negative yeast and stays under 0.5% ABV. SOMA is taking pre-orders: production starts after December 2026, and nothing ships before then.

THE BEERS
Sundowner: Crisp Lager
Juice Riot: Juicy IPA
Sunday Wit: Belgian Wit
Dark Arts: Roasty Stout
Dark Arts Espresso: Caffeinated Coffee Stout

PUT THIS LINE BESIDE ANY PRODUCT IMAGE
Non-alcoholic · <0.5% ABV · 18+

SAY
- Non-alcoholic craft beer. This is what SOMA is.
- Under 0.5% ABV. The exact figure. Use it with any product image.
- Founded in Bangalore, India. Where the company started.
- Pre-order now; production starts after December 2026. Nothing ships before then.
- For adults aged 18 and over. SOMA is sold as an adult drink.

DO NOT SAY
- Alcohol-free, zero alcohol, 0.0% or no alcohol. SOMA is under 0.5% ABV. That is a trace, not zero.
- Brewery, brewed in a named place, made in a named place, or local. Say where the company was founded, never where the beer is made.
- Health, fitness, recovery or weight claims, such as healthy or hydrating. SOMA makes no health claims.
- Anything that pairs SOMA with driving. Drink-driving law measures alcohol in the blood, and SOMA contains a trace.
- Halal, or suitable for any religious practice. SOMA is not halal-certified. That judgement belongs to the reader.
- Available now, in stock, or a delivery date. Production starts after December 2026.
- Firsts, rankings or comparisons with other named brands. SOMA does not compare itself with other brands.
- Anything aimed at people under 18. SOMA is for adults.

CREDIT
Images: SOMA

CO-BRANDING AND QUESTIONS
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