SOMA for Press
Everything a journalist needs to cover SOMA, a non-alcoholic craft beer: boilerplate, facts, founder bio, and assets. For anything else, one email: getsoma.store@gmail.com.
One ask before you write
SOMA is non-alcoholic (<0.5% ABV): a fermented beer regulated as a food product. Please don't describe it as “alcohol-free” or “zero alcohol”: that's not the legal category, and it's not our claim. The only zero we promise is hangovers.
Boilerplate
Copy-paste friendly, in three lengths. A 200-word version lives in the full kit — email us for it.
50 words
THE SHORT ONESOMA is a non-alcoholic craft beer brand founded in Bangalore, India. SOMA makes fermented craft beer (malt, hops, water, yeast) with a maltose-negative yeast that keeps the alcohol under 0.5% ABV. Five beers (lager, hazy IPA, Belgian wit, stout, and a caffeinated stout brewed with cold-brew coffee), ₹149 per 500ml can (₹99 per 250ml). Brewed Bold. No Hangovers.
100 words
THE STANDARD ONESOMA is a non-alcoholic craft beer brand founded in Bangalore, India, by Abhinav Ramesh. SOMA makes real craft beer from malted barley, hops and water, with a real fermentation. The yeast is a maltose-negative strain, a brewer's yeast that cannot eat maltose, the main sugar in beer wort. It ferments the simple sugars, builds the esters and depth of a fermented beer, and leaves the alcohol under 0.5% ABV. Every batch is pasteurized and lab-tested. The result is a full-flavoured beer that does not leave you with a hangover. SOMA launches with five beers — Sundowner (crisp lager), Juice Riot (hazy IPA), Sunday Wit (Belgian wit), Dark Arts (stout), and Dark Arts Espresso (caffeinated stout) — at ₹149 per 500ml can (₹99 per 250ml), with an indicative 63–99 calories per 500ml can depending on style. Production starts after December 2026, and the first batch will go to Bangalore.
Fact Sheet
For sourced category figures — the 0.5% ABV legal definition, Section 185 driving law, excise and dry-day status, calories and prices — see The Numbers. Every figure there is free to cite with credit.
The Five Beers
All fermented with a maltose-negative yeast. ₹149 / 500ml can · ₹99 / 250ml can, <0.5% ABV.
Crisp, clean, cold. The beer fridge default, under 0.5% ABV.
Juicy, tropical, loud. For hop heads who want the flavor without the fallout.
Hazy wheat, orange peel, coriander. Sunshine in a can.
Coffee, cocoa, velvet. Dark beer depth, under 0.5% ABV.
Dark Arts, wide awake. The same velvet stout, brewed with cold-brew coffee — the only SOMA with caffeine.
Founder Bio
Abhinav Ramesh is the founder of SOMA. The origin story is personal and simple: he kept being the person at the table who wasn't drinking, and kept being handed a fresh lime soda — the fourth one broke him. He started SOMA in 2024 as a premium sparkling-water brand, noticed customers using it as the drink you hold when you're not drinking, and in 2026 rebuilt it around non-alcoholic craft beer.
He builds SOMA in public — the brewing, the compliance maze, the launch — and is available for interviews at getsoma.store@gmail.com.
Brand Assets
- Can renders & brand photography — downloadable below, print-safe PNG.
- Logo & wordmark — lockups on deep green, cream, and transparent.
- Campaign posters — the 1080×1080 zine-style series (weeks 1–4).
- Colors — deep green
#0F4C3A, volt#C6FF00, orange#FF5A36, cream#F7F6F3. - Type — Unbounded (wordmark and short headlines) and Space Grotesk (text). The logo files, colours and approved descriptions are in the brand guidelines.
Need something not below — logo lockups, poster series, or a custom crop? one email →
Story Angles
- Craft styles: a non-alcoholic craft beer in five styles craft drinkers know: a crisp lager, a hazy IPA, a Belgian wit and two stouts.
- The tech: how a yeast that cannot eat maltose makes a real fermented beer at under 0.5% ABV (fermented beer ≠ flavored malt soda).
- The rules: how countries across Asia and the Middle East define and label non-alcoholic beer, from our country-by-country rules page.
- Founder: the fresh-lime-soda origin, the sparkling-water-to-beer pivot, building in public.
- Culture: sober-curious India, and craft beer drinkers who want a non-alcoholic option that still tastes like craft beer.
Downloads
Product imagery, free to use in coverage of SOMA. Studio renders of the launch lineup — credit “SOMA” and describe the beer as non-alcoholic, <0.5% ABV. The logo, colours, typefaces and approved descriptions are in the brand guidelines.
Covering the launch?
First batch: after December 2026, Bangalore. Interviews, tastings, and press-res assets — one email away.
getsoma.store@gmail.com