SOMA for Press
Everything a journalist needs to cover India's first non-alcoholic craft brewery: boilerplate, facts, founder bio, and assets. For anything else, one email: hello@getsoma.store.
One ask before you write
SOMA is non-alcoholic (<0.5% ABV) — under FSSAI rules, a non-alcoholic counterpartof beer. Please don't describe it as “alcohol-free” or “zero alcohol”: that's not the legal category, and it's not our claim. The only zero we promise is hangovers.
Boilerplate
Copy-paste friendly, in three lengths. A 200-word version lives in the full kit — email us for it.
50 words
THE SHORT ONESOMA is India's non-alcoholic craft brewery. Based in Bangalore, SOMA brews full-strength craft beer — malt, hops, yeast — then removes the alcohol by vacuum distillation to under 0.5% ABV. Four styles (lager, hazy IPA, Belgian wit, stout), ₹199 per 500ml can. Brewed Bold. No Hangovers.
100 words
THE STANDARD ONESOMA is India's non-alcoholic craft brewery. Founded in Bangalore by Abhinav Ramesh, SOMA brews real craft beer full-strength — malted barley, imported hops, a proprietary yeast strain — then gently removes the alcohol by vacuum distillation until it's under 0.5% ABV, the FSSAI threshold for a non-alcoholic beverage. The result is beer with everything intact except the hangover. SOMA launches with four styles — Sundowner (crisp lager), Juice Riot (hazy IPA), Sunday Wit (Belgian wit), and Dark Arts (stout) — at ₹199 per 500ml can, with 63–99 calories per can depending on style. First batch: Bangalore, September 2026.
Fact Sheet
For sourced category figures — the 0.5% ABV legal definition, Section 185 driving law, excise and dry-day status, calories and prices — see The Numbers. Every figure there is free to cite with credit.
The Four Beers
All brewed full-strength in Bangalore, then dealcoholized. ₹199 / 500ml can, <0.5% ABV.
Crisp, clean, cold. The beer fridge default — minus the alcohol.
Juicy, tropical, loud. For hop heads who want the flavor without the fallout.
Hazy wheat, orange peel, coriander. Sunshine in a can.
Coffee, cocoa, velvet. Dark beer depth without the alcohol.
Founder Bio
Abhinav Rameshis the founder of SOMA Brewing Company, Bangalore. The origin story is personal and simple: he kept being the person at the table who wasn't drinking, and kept being handed a fresh lime soda — the fourth one broke him. He started SOMA in 2024 as a premium sparkling-water brand, noticed customers using it as the drink you hold when you're not drinking, and in 2026 rebuilt the company into India's first non-alcoholic craft brewery.
He builds SOMA in public — the brewing, the compliance maze, the launch — and is available for interviews at hello@getsoma.store.
Brand Assets
- Can renders & brand photography — downloadable below, print-safe PNG.
- Logo & wordmark — lockups on deep green, cream, and transparent.
- Campaign posters — the 1080×1080 zine-style series (weeks 1–4).
- Colors — deep green
#0F4C3A, volt#C6FF00, orange#FF5A36, cream#FDF3D7. - Type — Unbounded (wordmark), Space Grotesk (headlines), DM Sans (body).
Need something not below — logo lockups, poster series, or a custom crop? one email →
Story Angles
- Category-first:India's first non-alcoholic craft brewery — the Athletic Brewing playbook, built for India.
- The tech: how you brew a real beer and then remove the alcohol (vacuum distillation ≠ flavored soda).
- Regulatory:the FSSAI “non-alcoholic counterpart” category — a new, excise-free shelf for India's bars and cafes.
- Founder: the fresh-lime-soda origin, the sparkling-water-to-brewery pivot, building in public.
- Culture: sober-curious India, and Bangalore — the craft-beer capital — claiming the NA category too.
Downloads
Product imagery, free to use in coverage of SOMA. Studio renders of the launch lineup — credit “SOMA Brewing Company” and describe the beer as non-alcoholic, <0.5% ABV.
Covering the launch?
First batch: September 2026, Bangalore. Interviews, tastings, and press-res assets — one email away.
hello@getsoma.store