Partner with SOMA.
Every evening your community plays, trains, or shows up together already has a moment worth a cold beer after. We'd like to be the one in the cooler.
Find your door.
You already have the evening. We'll bring the cooler.
Post-run, post-session, post-match — your people are already gathering. We show up with cold cans, Founding Fifty codes for your members, and zero cash changing hands. This door leads to the form below.
Use the form below →Wholesale, on-tap, and a menu line that isn't just water.
Pricing tiers, tasting requests, and how the can fits a menu built for guests who aren't drinking tonight.
Go to For Business →Kit, quotes, and cans for coverage.
Brand assets, founder quotes, and product for review or a segment.
Go to Press Kit →What we actually bring.
A stocked cooler, not an invoice
Cold cans for your 'after' — post-run, post-match, post-session. Nothing to buy, nothing to sell at the door.
Founding Fifty codes for your people
Your members get first-batch priority and locked pricing when we launch in September — same offer we give anyone, just handed to your community first.
Co-created content, your call
If you want to make something together — a reel, a post, a joint announcement — we'll build it with you. If you'd rather just have the cooler and no content at all, that's also completely fine.
Questions people actually ask.
What do you actually want from us?+
Access to an evening or occasion your community already has — a Friday reset, a finals day, a post-match hangout — where a cold non-alcoholic beer fits. We bring the beer; you bring the people who show up anyway.
Does this cost anything?+
No. The standard offer is a stocked cooler, Founding Fifty codes for your members, and crew support — not a commercial deal. If a venue wants to stock SOMA on a shelf or menu long-term, that's a separate wholesale conversation — see For Business.
Is this only for gyms and run clubs?+
That's the best fit right now — fitness and sports communities with a natural 'after' moment. Venues and press have their own doors above. If you're something else entirely, use the form anyway and tell us your scene.
Do you require ID at samplings?+
Yes, always. SOMA is non-alcoholic (<0.5% ABV), but it's an 18+ brand and we treat sampling like one — evening slots, IDs checked, no exceptions, especially at venues where families or minors are also present.
We're not in Bangalore. Worth reaching out?+
First batch is Bangalore-only, so early partnerships start here too. Reach out anyway and tell us your city — Mumbai, Pune, Hyderabad, Delhi, Ahmedabad, and Jaipur are next.
Tell us about your scene.
a founder reads thisRun club, climbing gym, padel league, cycling crew — whatever it is, tell us what your 'after' looks like. Prefer email? hello@getsoma.store
Running a venue instead? For Business has wholesale tiers and tasting requests. Individual, not an organizer? Street Team is the door for you.