The Founding
Fifty.
Fifty people in Bangalore taste SOMA's non-alcoholic craft beer before anyone else does — and get a say in what we brew next. Production starts after December 2026 and the first batch lands after that. Joining is free, and it is separate from pre-ordering at the shop: this is just the shortest queue this beer will ever have. Future you, mid-brag: “I was number twelve.”
- First pour off the first batch, ahead of everyone in Bangalore
- A WhatsApp thread straight to the brewers — tell us what to fix
- ₹199 a 500ml can held for your first three orders — under the ₹229 launch price, against a ₹279 MRP
- Free to join. No payment, no obligation to buy. 18+.
Free to join · 50 spots · Bangalore only for batch one · 18+ · Prefer to skip the form? Message us on WhatsApp or email us.
What does it cost?
Nothing. There's no payment at signup and no obligation to buy later.
When do I get beer?
After December 2026, and India is our first market. Production has not started yet — that is when the first batch lands, and we won't promise a date we can't brew to.
Is it limited to only 50?
Yes. It's the number of people we can personally handle on WhatsApp and pour for. When it's full, we'll say so here.
What you actually get.
First pour in the city
When the first batch is ready, the Founding Fifty are poured before anyone else in Bangalore. Not a discount code — the actual first cans off the first run.
A direct line to the brewers
A WhatsApp thread straight to the people making the beer. Tell us what's great, what's off, and what to brew next. We read all of it; that's the entire point of fifty and not five thousand.
Your name on the wall
Founding-member status on the site if you want it (we ask first, and no is fine), and first dibs on every future drop.
₹199 locked for your first three orders
₹199 a 500ml can against the ₹279 MRP — and ₹30 under the ₹229 launch price everyone else pays — held for your first three orders whatever happens later. Being precise about it: three orders, not forever.
What happens after you hit send.
- 01
You fill the form
Name and a WhatsApp number. Thirty seconds, no payment, no account.
- 02
We confirm on WhatsApp
A human replies within a day to confirm your spot. If we're already full, we'll tell you straight instead of leaving you guessing.
- 03
First pour: you drink first
We message you the week the batch is ready and sort out your first pour before the city gets any.
The job description (it's drinking beer)
Drink the beer cold, honestly, in your real life — at the gig, at game night, after the run, on a random Tuesday. Then tell us the truth: a two-minute WhatsApp voice note per beer is perfect. That's the entire job. Prefer to just buy without the homework? Pre-orders are open to everyone.
Why fifty and not five thousand: fifty is the number of people two founders can actually pour for, message back, and take seriously before a batch is finalised. It isn't a countdown widget. When the fifty are filled, this page will say so.
We'll confirm your spot personally on WhatsApp within a day. First batch: after December 2026. India is our first market.