The Founding
Fifty.
Fifty people in Bangalore taste India's first non-alcoholic craft beer before the city does — and get a say in what we brew next. The first batch lands in September 2026. Until then there is nothing to buy and we're not going to pretend otherwise; this is just the shortest queue this beer will ever have. Future you, mid-brag: “I was number twelve.”
- First pour off the first batch, ahead of everyone in Bangalore
- A WhatsApp thread straight to the brewers — tell us what to fix
- ₹199 held for your first three orders (MRP ₹249)
- Free to join. No payment, no obligation to buy. 18+.
Free to join · 50 spots · Bangalore only for batch one · 18+ · Prefer to skip the form? Message us on WhatsApp or email us.
What does it cost?
Nothing. There's no payment at signup and no obligation to buy later.
When do I get beer?
September 2026, Bangalore first. That's when the first batch lands — we won't promise a date we can't brew to.
Is fifty really fifty?
Yes. It's the number of people we can personally handle on WhatsApp and pour for. When it's full, we'll say so here.
What you actually get.
First pour in the city
When the first batch is ready, the Founding Fifty are poured before anyone else in Bangalore. Not a discount code — the actual first cans off the first run.
A direct line to the brewers
A WhatsApp thread straight to the people making the beer. Tell us what's great, what's off, and what to brew next. We read all of it; that's the entire point of fifty and not five thousand.
Your name on the wall
Founding-member status on the site if you want it (we ask first, and no is fine), and first dibs on every future drop.
₹199 locked for your first three orders
The ₹199 launch price against the ₹249 MRP, held for your first three orders whatever the shelf price does later. Being precise about it: three orders, not forever.
What happens after you hit send.
- 01
You fill the form
Name and a WhatsApp number. Thirty seconds, no payment, no account.
- 02
We confirm on WhatsApp
A human replies within a day to confirm your spot. If we're already full, we'll tell you straight instead of leaving you guessing.
- 03
September 2026: you drink first
We message you the week the batch is ready and sort out your first pour before the city gets any.
The job description (it's drinking beer)
Drink the beer cold, honestly, in your real life — at the gig, at game night, after the run, on a random Tuesday. Then tell us the truth: a two-minute WhatsApp voice note per beer is perfect. That's the entire job. Prefer to just buy without the homework? Pre-orders are open to everyone.
Why fifty and not five thousand: fifty is the number of people two founders can actually pour for, message back, and take seriously before a batch is finalised. It isn't a countdown widget. When the fifty are filled, this page will say so.
We'll confirm your spot personally on WhatsApp within a day. First batch: September 2026, Bangalore first.