At many Indian social gatherings, the offers keep coming, from "just one, yaar" to a third refill that you did not ask for. If you are not drinking tonight, for whatever reason, that reason belongs to you. Here is a practical guide to saying no without turning it into a big moment.
The main rule: do not over-explain and do not preach
There are two common mistakes. The first is explaining too much, such as giving a five-minute medical history that nobody asked for. The second is preaching, which makes the people who are drinking feel judged. Both make the moment awkward. The people around you are allowed to enjoy their drinks, and you are allowed to skip yours. A good no is short and warm, and it closes the subject.
What to say. Here are seven lines for different situations.
When you already have a drink. Say "I am good with this one" while you hold any drink at all. It works because it turns nothing down and only tells people that you already have a drink.
When you have an early start. Say "Not tonight, I have an early morning." It is true often enough, and people rarely question it. In Bangalore, people respect a 7am run, an 8am stand-up meeting and an early airport cab equally.
When the night will run late. Say "I am pacing myself, because it is going to be a long night." Use it at a party where you are not planning to leave early. It sounds like a plan for the evening rather than a refusal, and that is what it is.
When you are on medication. Say "I am on antibiotics, and my doctor has told me not to drink." Only use this if it is true. Do not invent a medical reason, because someone with an excellent memory will ask you about it three weeks later.
When an uncle insists at a wedding. Say "Later, uncle, I am eating first." In family settings, putting it off works better than saying no. "Later" does not commit you to anything, and it does not offend anyone.
With colleagues. Say "I am good, thanks, but the biryani order is on me." This turns the moment towards a different kind of generosity. Work drinks are about taking part, not about the alcohol. If you take on a role, such as ordering the food, choosing the playlist or running the quiz, nobody will think about what is in your glass.
With close friends. Say "I am not drinking much these days, and I feel better for it." You do not need to give a number, a timeline or a long explanation. Good friends will take you at your word the first time.
Why holding a non-alcoholic beer helps
Most conversations about why you are not drinking start because your hands are empty or your glass looks like a soft drink. If you hold a beer that happens to be non-alcoholic, the question rarely comes up. People can see that you are taking part, and that is usually all they wanted to know. If someone notices your can of SOMA and asks about it, the conversation becomes a fun one. You can tell them that it is a craft beer that does not give you a hangover, and offer them a taste.
If someone will not let it go
This is rare, but it does happen. If someone asks, "Arre, why, what happened?", repeat yourself once, warmly: "Nothing happened, I am fine." Then change the subject to one you choose. Ask them about their startup, or anything else about themselves, and the conversation will move on.
A different way to think about it
When you order a non-alcoholic beer, you are choosing a drink rather than turning one down. That is why ordering a SOMA feels different from saying "nothing for me". When you order a drink, you are part of the round.
SOMA is a non-alcoholic craft beer brand founded in Bangalore, India. Its beers are under 0.5% ABV, and they are for adults aged 18 and over. Prices start at ₹99 for a 250ml can, and there is no hangover the next morning. SOMA is taking pre-orders now. Production starts after December 2026, and nothing ships before then.
Brewed bold. No hangovers.
Production starts after December 2026. The fifty people on our Founding Fifty list will taste the first batch before anyone else. Joining the list is free, and there is nothing to pay today.
18+ · Under 0.5% ABV
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